Vitality is the wellness programme that encourages, facilitates and rewards you as you get healthier. We help you understand how healthy you are, provide tools and support so you can improve your health, and offer great incentives along the way. You’ll enjoy a variety of rewards as you get healthier and fitter.

Need more reasons to join Vitality?

Here are five to get you started …


Get up to 100% off your monthly gym fees and local flight bookings (base fare) when you get active with Vitality Active Rewards.


Get up to R3 000 cash back per family per month for choosing to buy healthy food, personal care products and sports gear items when shopping from our HealthyLiving partners.


Treat yourself for less!

  • Watch movies at discounted prices.
  • Enjoy HUGE savings on flights, holiday accommodation and car hire.
  • Enjoy a free drink or popcorn every week when you achieve your Vitality Active Rewards goal.
  • Achieve 3 Vitality Active Rewards goals in a row for surprise rewards, which range from coffees or a smoothies to shopping rewards and even dream international holidays.


Pay with a Discovery Card to enjoy even better Vitality rewards. Plus get up to 50% of your Vitality points back in Discovery Miles each year (coming soon).


Live a longer, healthier life. Engaged Vitality members exercise 25% more than non-Vitality members and their food purchases are 9% healthier. It's been proven that Vitality members live longer than non-Vitality members.

Get started on the Vitality journey

Here’s how you can get healthy and get rewarded with Vitality

Join Vitality to enjoy great rewards at these world-class partners

Earning Vitality points and status levels with Discovery Vitality

Every time you take a step to understand or improve your health, like going for a preventive screening, buying healthy foods and getting physically active, you can earn Vitality points and increase your Vitality status. You’ll enjoy a variety of rewards at each status level and the healthier you get, the higher your Vitality status.


Join Vitality today

So join today and start the journey to a healthier you and a more rewarding lifestyle

Vitality premiums for 2017

  Vitality Vitality and KeyFIT combo
Member R219 R239
Member + 1 R265 R289
Member + 2 R296 R329

Get rewarded

South African Vitality members enjoy these great rewards, and you could too

Get healthy

  • 250 000 Vitality Health Checks completed each year
  • 20 million HealthyFood baskets bought each year
  • Vitality Active Rewards members exercise 24% more

Get rewarded

  • 1 million discounted flights booked each year
  • 2.5 million discounted movies watched each year
  • 3 million Vitality Active Rewards drinks earned

Vitality is a global game changer

Vitality is changing lives and making people healthier. The effectiveness of Vitality’s model has gained recognition among thought-leaders both in and outside the healthcare industry. This has resulted in partnerships with some of the leading insurers around the world. Vitality is now available in 14 markets and continues to grow rapidly.


"The Vitality Insured Person study 1 indicated 10% to 15% lower cost for members who actively participated in the Vitality programme."

~ Harvard Business School paper by Michael Porter

"South Africa's Discovery has a hit with Vitality, a behaviour tracking programme that rewards clients' habits."

~ Fortune Magazine

"The South African company has been shaping up its industry through business-model innovation and catalysing new ideas."

~ McKinsey Quarterly
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